Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Caitlin Zunckel, Pragasen Pillay, Mark Hamilton Drummond and David Rosenstein
| Year of publication: |
2023
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| Authors: | Zunckel, Caitlin ; Pillay, Pragasen ; Drummond, Mark Hamilton ; Rosenstein, David |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 4, p. 609-630
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| Subject: | Attention | Consumer neuroscience | Eye-tracking | Meat consumption | Message framing | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects | Fleisch | Meat | Werbung | Advertising | Wahrnehmung | Perception | Neurowissenschaften | Neuroscience | Konsum | Consumption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-03-2023-0062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014426718