Advertising trends: Innovation and the process of creative destruction Ab:140
Year of publication: |
1997
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Authors: | Zinkhan, George M. ; Watson, Richard T. |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 37.1997, 1, p. 29-32
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Saved in:
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