Advertising value of mobile marketing through acceptance among youth in Karachi
Year of publication: |
2012-09-01
|
---|---|
Authors: | Syed Akbar, Suleman ; Azam, Rehan ; Muhammad, Danish |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Mobile marketing | Advertising | Acceptance | Youth | Pakistan |
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