Advertising Versus Sales In Demand Creation
Year of publication: |
2009
|
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Authors: | Hochman, Gal ; Hochman, Oded |
Institutions: | Economics Department, Ben Gurion University of the Negev |
Subject: | Dynemic Advertisement | Diffusion | Adoption | Goodwill | Learning by Buying | Phase Diagram |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 0904 40 pages |
Classification: | D43 - Oligopoly and Other Forms of Market Imperfection ; D9 - Intertemporal Choice and Growth ; L1 - Market Structure, Firm Strategy, and Market Performance ; M37 - Advertising |
Source: |
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