Advertising weak and strong brands: Who gains?
Year of publication: |
2005
|
---|---|
Authors: | Dahlén, Micael ; Lange, Fredrik |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 22.2005, 6, p. 473-488
|
Saved in:
Saved in favorites
Similar items by person
-
Real consumers in the virtual store
Dahlén, Micael, (2002)
-
Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge, (2020)
-
Marketing communications : a brand narrative approach
Dahlén, Micael, (2010)
- More ...