Advertising without control : some implications of a study of the advertising of oranges
Year of publication: |
1961
|
---|---|
Authors: | Nerlove, Marc ; Waugh, Frederick V. |
Published in: |
Journal of farm economics. - Menasha, Wis., ISSN 1071-1031, ZDB-ID 218187-3. - Vol. 43.1961, 4, p. 813-837
|
Subject: | Marktwerbung | Citrus |
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