Advertising worth talking about (the relationship between advertising and word-of-mouth communication in marketing)
| Year of publication: |
2011
|
|---|---|
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 5
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Advertising | Advertising effectiveness | Brand management | Marketing communications | Strategic marketing | Surveys |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2011.05627ead.005 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015011694