Aesthetics and ephemerality : observing and preserving the luxury brand
Year of publication: |
2009
|
---|---|
Authors: | Berthon, Pierre R. ; Pitt, Leyland F. ; Parent, Michael ; Berthon, Jean-Paul |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 52.2009/10, 1, p. 45-66
|
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Bibliometrie | Bibliometrics |
-
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh, (2022)
-
Past, present and future of luxury brands : a review and bibliometric analysis
Husain, Rehan, (2022)
-
Fuentes, Humberto, (2023)
- More ...
-
Aesthetics and ephemerality: Observing and preserving the luxury brand
Pierre, Berthon, (2009)
-
E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R., (2008)
-
Brand worlds : from articulation to integration
Berthon, Pierre R., (2011)
- More ...