Affect as a driver to religious-based consumer boycotts: Evidence from qualitative and quantitative research in the United States
Year of publication: |
2018
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---|---|
Authors: | Kalliny, Morris ; Minton, Elizabeth A. ; Benmamoun, Mamoun |
Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6423, ZDB-ID 2141394-0. - Vol. 42.2018, 6 (28.11.), p. 840-853
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Publisher: |
Wiley |
Saved in:
Online Resource
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