Affective commitment in industrial customer-supplier relations : a psychological contract approach
Year of publication: |
2012
|
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Authors: | Lövblad, Mikael ; Hyder, Akmal S. ; Lönnstedt, Lars |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 4, p. 275-285
|
Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Emotion | Implizite Kontrakte | Implicit contracts | Bibliometrie | Bibliometrics |
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