Affinities between multi-agent systems and service-dominant logic : interactionist implications for business marketing practice
Year of publication: |
2011
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Authors: | Purvis, Martin K. ; Long, Andrew L. S. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 2, p. 248-254
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Subject: | Lieferantenmanagement | Supplier relationship management | Service-Dominant Logic | Service-dominant logic | Informationsverhalten | Information behaviour | Agentenbasierte Modellierung | Agent-based modeling | Wirtschaftsinformatik | Business information systems |
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