Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Year of publication: |
2012
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Authors: | Cadwallader, Susan ; Boyd, Tom ; Thomas, Aaron |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 19.2012, 3, p. 193-211
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Subject: | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Motorsport |
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