Affordable luxury sports cars in Germany : investigating the determinants of customer experience
Dr. Philipp Schierle, Prof. Dr. Yuksel Ekinci, Prof. Dr. Marco Schmäh, Christina Weidemann, B.Sc.
| Year of publication: |
2022
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|---|---|
| Authors: | Schierle, Philipp ; Ekinci, Yuksel ; Schmäh, Marco ; Weidemann, Christina |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 5, p. 62-69
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| Subject: | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Luxusgüter | Luxury goods | Kraftfahrzeug | Motor vehicle | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362983