After foreign market entry, then what? : Managing the post-entry phase of foreign direct investment
Year of publication: |
2003
|
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Authors: | Rosenzweig, Philip M. ; Chang, Sea Jin |
Published in: |
Managing the global network corporation. - London [u.a.] : Routledge, ISBN 0-415-29706-0. - 2003, p. 185-200
|
Subject: | Auslandsinvestition | Foreign investment | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation |
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