Age branding
Year of publication: |
2021
|
---|---|
Authors: | Sood, Sanjay ; Moody, Harry R. |
Published in: |
The aging consumer : perspectives from psychology and marketing. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-367-36094-8. - 2021, p. 200-214
|
Subject: | Ältere Menschen | Elderly people | Markenführung | Brand management | USA | United States |
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