Age Differences in Product Categorization.
This article examines the bases children of different ages use to categorize products. Data from children ages 4 to 10 indicate that the use of perceptual attributes as a basis for categorizing products decreases with age, whereas the use of underlying attributes to categorize products increases with age. These findings provide a conceptual replications of earlier findings from developmental psychology. Moreover, the findings suggest that younger children's failure to consider underlying attributes can be traced to common types of processing deficits. Theoretical implications arising from these observations and directions for future research are discussed. Copyright 1990 by the University of Chicago.
Year of publication: |
1990
|
---|---|
Authors: | John, Deborah Roedder ; Sujan, Mita |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 16.1990, 4, p. 452-60
|
Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
Similar items by person
-
Consumer information processing : marketing applications
Bettman, James R., (2016)
-
Age differences in product categorization
John, Deborah Roedder, (1990)
-
Children's use of perceptual cues in product categorization
John, Deborah Roedder, (1990)
- More ...