Age of acquisition and the recognition of brand names : on the importance of being early
Andrew W. Ellis; Selina J. Holmes; Richard L. Wright
Year of publication: |
2010
|
---|---|
Authors: | Ellis, Andrew W. ; Holmes, Selina J. ; Wright, Richard L. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 1, p. 43-52
|
Subject: | Kognition | Cognition | Lernpsychologie | Learning psychology | Altersgruppe | Age group | Markenartikel | Brand | Experiment | Großbritannien | United Kingdom |
Saved in:
Saved in favorites
Similar items by subject
-
Stephan, Ekkehard, (2006)
-
Siemer, Silke, (1999)
-
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin, (2020)
- More ...
Similar items by person