Age-Related Cues in Retail Services Advertising: Their Effects on Younger Consumers
Year of publication: |
1997
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Authors: | Day, Ellen ; Stafford, Marla Royne |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 73.1997, 2, p. 211-234
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