Age-related reaction to a product harm crisis
Year of publication: |
2012
|
---|---|
Authors: | Silvera, David H. ; Meyer, Tracy ; Laufer, Daniel |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 4, p. 302-309
|
Subject: | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Vergleich | Comparison | Produktqualität | Product quality | Fernsehgerät | Television set | Krisenmanagement | Crisis management | USA | United States |
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