Agency Participants in Multicountry Advertising: A Preliminary Examination of Affiliate Characteristics and Environments
Year of publication: |
1994
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Authors: | Hill, John S. ; Shao, Alan T. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 2.1994, 2, p. 29-48
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