AGENDA - Systems Marketing for the Information Age - The paradigm of brand is worn out. Marketing and strategy must now be about shaping the competitive ecosystem.
Year of publication: |
2006
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Authors: | Singer, John G. |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 48.2006, 1, p. 96
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