Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Year of publication: |
2013
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Authors: | Bakir, Aysen ; Palan, Kay M. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 34.2013, 1, p. 39-56
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Subject: | Fernsehwerbung | Television advertising | Multinationales Unternehmen | Transnational corporation | Geschlecht | Gender | Werbewirkung | Advertising effects | Kinder | Children |
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