Aggregate advertising models : the state of the art
Year of publication: |
1979
|
---|---|
Authors: | Little, John D. C. |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 27.1979, 4, p. 629-667
|
Subject: | Werbungsbetrieb |
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