Aggregate Bandwagon Effects of Popularity Information on Audiences' Movie Selections
This study empirically examines the bandwagon effect of product-popularity information on the choices of audiovisual content products. Regression analysis is conducted using the data of Hollywood movies' box office revenues in 73 countries during 2003-2007. The results confirm the aggregate bandwagon effect in audiences' selections of Hollywood movies and shows that the strength of the bandwagon effect is magnified by how uncertain people are about the quality of movies.
Year of publication: |
2014
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Authors: | Xu, Xuexin ; Fu, W. Wayne |
Published in: |
Journal of Media Economics. - Taylor & Francis Journals, ISSN 0899-7764. - Vol. 27.2014, 4, p. 215-233
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Publisher: |
Taylor & Francis Journals |
Saved in:
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