Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

by Rajagopal

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index.

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Year of publication:	2022
Authors:	Rajagopal
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan
Subject:	consumer behavior \| neuromarketing \| social media \| marketing strategy \| customer engagement \| CRM \| behavioral marketing \| agile marketing \| Online-Marketing \| Internet marketing \| Deregulierung \| Deregulation \| Beziehungsmarketing \| Relationship marketing \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web

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Extent:	1 Online-Ressource (XIII, 251 p. 14 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-04212-6 ; 978-3-031-04211-9 ; 978-3-031-04213-3 ; 978-3-031-04214-0
Other identifiers:	10.1007/978-3-031-04212-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013287736