Extent:
1 Online-Ressource(XXIII, 127 S. 77 Abb., 75 Abb. in Farbe.)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-658-34815-1 ; 978-3-658-34814-4
Other identifiers:
10.1007/978-3-658-34815-1 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012694987