Agritourism, farm visit, or...? A branding assessment for recreation on farms
Year of publication: |
November 2016
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Authors: | Barbieri, Carla ; Xu, Shuangyu ; Gil-Arroyo, Claudia ; Rich, Samantha Rozier |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 55.2016, 8, p. 1094-1108
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Subject: | agritourism | branding | farm visit | tourism branding | rural tourism | Markenführung | Brand management | Agrotourismus | Rural tourism | Tourismusregion | Tourism destination | Markenimage | Brand image | Tourismus | Tourism | Landwirtschaft | Agriculture | Tourismusmarketing | Tourism marketing | Markenartikel | Brand | Urlaubsverhalten | Holiday behaviour |
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