AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Year of publication: |
2022
|
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Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 437-450
|
Subject: | AI | B2B relationship | CRM | Leadership support | Technology turbulence | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Digitalisierung | Digitization | Electronic Commerce | E-commerce |
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