AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Year of publication: |
2022
|
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Authors: | Petrescu, Maria ; Krishen, Anjala S. ; Kachen, Sheen ; Gironda, John T. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 103.2022, p. 61-72
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Subject: | Artificial intelligence | B2B innovation | Bibliometric review | Knowledge creation | Marketing exchanges | Semantic content analysis | Bibliometrie | Bibliometrics | Innovation | B-to-B-Marketing | Business-to-business marketing | Künstliche Intelligenz | Lieferantenmanagement | Supplier relationship management | Wissensmanagement | Knowledge management | Innovationsmanagement | Innovation management |
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