AI-based sales forecasting model for digital marketing
Biswajit Biswas, Manas Kumar Sanyal, Tuhin Mukherjee
| Year of publication: |
2023
|
|---|---|
| Authors: | Biswas, Biswajit ; Sanyal, Manas Kumar ; Mukherjee, Tuhin |
| Published in: |
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-114X, ZDB-ID 2400957-X. - Vol. 19.2023, 1, p. 1-14
|
| Subject: | Artificial Neural Network | Digital Marketing | Sales Prediction | Online-Marketing | Internet marketing | Prognoseverfahren | Forecasting model | Neuronale Netze | Neural networks | Künstliche Intelligenz | Artificial intelligence | Absatz | Sales | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.317888 [DOI] hdl:11159/654571 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015051062