AI changes the rules of the game : rethinking business models, customer relationship and products
Volker Gruhn, Andreas von Hayn
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Gruhn, Volker (ed.) ; Hayn, Andreas von (ed.) |
| Institutions: | Carl Hanser Verlag (publisher) |
| Publisher: |
München : Hanser |
| Subject: | Geschäftsmodell | Business model | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Unternehmen | Kundenmanagement |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 352 Seiten Illustrationen 24.8 cm x 17.2 cm, 921 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-446-47181-8 ; 3-446-47181-2 ; 978-3-446-47182-5 |
| Classification: | Unternehmensführung ; Unternehmensorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013187544