AI (vs. human) recommendation on luxury services
Ana Rita Gonçalves, Diego Costa Pinto, Saleh Shuqair, Anel Imanbay, and Anna S. Mattila
| Year of publication: |
2024
|
|---|---|
| Authors: | Gonçalves, Ana Rita ; Pinto, Diego Costa ; Shuqair, Saleh ; Imanbay, Anel ; Mattila, Anna S. |
| Published in: |
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-53286-3. - 2024, p. 121-131
|
| Subject: | Artificial intelligence | Differentiation | Luxury | Recommendation | Services | Luxusgüter | Luxury goods | Künstliche Intelligenz | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-53286-3_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501115