Ain't it "suite"? : bundling in the PC office software market
Neil Gandal, Sarit Markovich, Michael H. Riordan
| Year of publication: |
2018
|
|---|---|
| Authors: | Gandal, Neil ; Markovich, Sarit ; Riordan, Michael H. |
| Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 39.2018, 8, p. 2120-2151
|
| Subject: | bundling | pricing | profitability | simulations | software market | Leistungsbündel | Bundling strategy | Software | Simulation | Preismanagement | Pricing strategy | Softwareindustrie | Software industry | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/smj.2797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011973503