Ain't misbehavin' : consumption in a moralized brandscape
Year of publication: |
2007
|
---|---|
Authors: | Salzer-Mörling, Miriam ; Strannegård, Lars |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 7.2007, 4, p. 407-425
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Verantwortung | Responsibility | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics |
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