Airfares with codeshares : (why) are consumers willing to pay more for products of foreign firms with a domestic partner?
Year of publication: |
2022
|
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Authors: | Jong, Gerben de ; Behrens, Christiaan ; Herk, Hester van ; Verhoef, Erik T. |
Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 193.2022, p. 1-18
|
Subject: | Airline codesharing | Marketing partnerships | Consumer choice behavior | Quality signaling | Home country bias | Aviation industry | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Luftverkehr | Air transport | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Multinationales Unternehmen | Transnational corporation |
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