AIRLINE BRAND BUILDING - Building brand value and influence in the airline industry - Survival for airlines in a shrinking economy is not all about price-cutting or efficiency. Building a strong relationship with customers is essential.
Year of publication: |
2009
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Authors: | Ross, Paul |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 41-43
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