Airline marketing and management
Stephen Shaw
| Year of publication: |
1987 ; 2. ed., repr.
|
|---|---|
| Authors: | Shaw, Stephen |
| Publisher: |
London : Pitman |
| Subject: | Luftverkehr | Absatz | Marketingmanagement | Marketing management | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing |
| Extent: | 296 S. graph. Darst. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1. Aufl. u.d.T.: Shaw, Stephen: Air transport |
| ISBN: | 0-273-02240-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000548568