Akzeptanz und Wirkungen von Mobile-Business-Anwendungen
Jens Wohlfahrt
| Year of publication: |
2004
|
|---|---|
| Authors: | Wohlfahrt, Jens |
| Publisher: |
Hamburg : Kovač |
| Subject: | Mobilkommunikation | Mobile communications | Electronic Commerce | E-commerce | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Mobile Telekommunikation | Akzeptanz | Verbraucherverhalten | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 329, S. A - C |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Diss., 2004 |
| Notes: | Gb. : EUR 98.00 |
| ISBN: | 3-8300-1519-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013430941