Akzeptanz von Beacons für Location-based Advertising : eine empirische Analyse aus konsumentenorientierter Sicht
Marco Altpeter ; mit einem Geleitwort von Prof. Dr. Matthias Gouthier
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Altpeter, Marco |
| Other Persons: | Gouthier, Matthias (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Werbung | Advertising | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Ladengeschäft | Retail outlet | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | IX, 124 Seiten Illustrationen 21 cm x 14.8 cm, 193 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Masterarbeit, Universität Koblenz-Landau, 2015 |
| ISBN: | 3-658-16607-X ; 978-3-658-16607-6 ; 978-3-658-16608-3 |
| Other identifiers: | 10.1007/978-3-658-16608-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011582628