Akzeptanzmessung bei modernen Informations- und Kommunikationstechnologien : theoretische und empirische Ergebnisse am Beispiel multimedialer Kundeninformationssysteme
Year of publication: |
1996
|
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Authors: | Swoboda, Bernhard |
Publisher: |
St. Gallen : Thexis-Verl. |
Subject: | Electronic Shopping | Akzeptanz | Kunde | Point of sale | Multimedia |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
Extent: | 87 S. graph. Darst. |
---|---|
Series: | Thexis / Fachbericht für Marketing. - St. Gallen : Verl. Thexis, ZDB-ID 1385407-0. - Vol. 96,3 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 82 - 87 brosch. : DM 60.00, sfr 50.00 |
ISBN: | 3-908545-21-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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