Albania E-Commerce Diagnostic : Leveraging the Digital Trade Opportunity

E-commerce, defined broadly as the sale of goods and services facilitated through the internet, is a key growth opportunity for Albania. Sellers can benefit from internet marketing, 24-hour online shopping and remote transaction settlement to reach more customers. Buyers, including both consumers as well as businesses that source their inputs, stand to gain through greater choice, convenience and market competition. With the emergence of new companies offering enabling services for e-commerce, including technology companies, payment services and logistics, a variety of new job opportunities is emerging. During the ongoing COVID-19 pandemic, e-commerce has also emerged as an important pillar in the fight against the virus. This report identifies key recommendations for Albania to fully leverage e-commerce as economic development opportunity