ALBANIAN TOURISM MANAGEMENT - THE FUTURE PATH TO SUSTAINABLE DEVELOPMENT

Albania is recognized as a tourism destination at the Mediterranean coast and has a competitive position in the international tourism market. Sustainability and awareness for environmental issues are major part of the tourism development strategy in Albania. There are a lot of reasons explaining this strategy and how the management must be driven in the way of sustainability. In Albania, efforts to make tourism a more sustainable option have been focused increasingly on a community development approach, but an analysis of the differences between traditional community economic development and community tourism development in the case of our country, clearly shows that tourism continues to be driven by levels of government rather than community interests.