Alcatel-Lucent falls, Huawei ascends : new product development makes the difference
Jie Yan Le Wang and Jie Xiong
Year of publication: |
2017
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Authors: | Yan, Jie ; Wang, Le ; Xiong, Jie |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 38.2017, 1, p. 22-30
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Subject: | New product development | Business growth | Market orientation | Comparative case study | Integrated product development | Telecom equipment industry | Produktentwicklung | Innovation | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Telekommunikationsausrüster | Telecommunications equipment industry |
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