Alcohol advertising : intertextual reading using phenomenology
Year of publication: |
2006
|
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Authors: | Kenyon, Alexandra J. |
Published in: |
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings. - Hamburg : Kovač, ISBN 3-8300-2194-1. - 2006, p. 35-41
|
Subject: | Alkohol | Alcohol | Werbewirkung | Advertising effects | Großbritannien | United Kingdom |
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