Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Year of publication: |
2014
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Authors: | Geurin, Andrea N. ; Gee, Sarah |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 5/6, p. 322-339
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Subject: | sponsorship | sponsorship effectiveness | sport marketing | new media | alcohol | Olympic Games | Canada | Facebook | Twitter | Brasilien | Brazil | Deregulierung | Deregulation | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Kanada | Sport | Sports | Sportmarketing | Sports marketing | Social Web | Social web | Alkoholkonsum | Alcohol consumption |
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