Algorithms : the new leaders of the advertising market
Year of publication: |
2022
|
---|---|
Authors: | Dostál, Michal ; Lamr, Marián |
Published in: |
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing. - Cham : Springer International Publishing, ISBN 978-3-030-93131-5. - 2022, p. 121-149
|
Subject: | Programmatic advertising | Intrusive advertising | Adblockers | Privacy concerns |
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