Aligning 4C strategy with social network applications for CRM performance
Year of publication: |
2019
|
---|---|
Authors: | Hung, Wei-Hsi ; Chang, I-Cheng ; Chen, Yan ; Ho, Ying-Li |
Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 27.2019, 1, p. 93-110
|
Subject: | 4C Strategy | Alignment | CRM Performance | Customer Relationship Management (CRM) | Facebook | Social CRM | Social Network Application | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziales Netzwerk | Social network | Strategisches Management | Strategic management |
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