Aligning CSR with power : two pragmatic strategies for transformational change

Jane Hickie; Ellen Konar; Steven Tomlinson

This panel proceeds from the observation that the CSR movement has not yet articulated a coherent strategy for aligning social responsibility with the core objectives of corporate management. We argue for a more pragmatic approach that proceeds from the motivations and limitations of corporate leaders, legislators, customers and investors to the design of strategic initiatives that could force managers to integrate CSR concerns into their basic business decisions.

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Year of publication:	2005
Other Persons:	Hickie, Jane (contributor) ; Konar, Ellen (contributor) ; Tomlinson, Steven Robert (contributor)
Publisher:	Berkeley, Calif. : Center for Responsible Business
Subject:	Corporate Social Responsibility \| Corporate social responsibility \| Verantwortung \| Responsibility \| Unternehmen \| Enterprise \| Betriebswirtschaftliches Ziel \| Corporate objective

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Extent:	Online-Ressource (8 S., 96 KB)
Series:	Working paper series / Center for Responsible Business, University of California. - Berkeley, Calif. : CBR, ZDB-ID 2447087-9. - Vol. 26
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature
Language:	English
Notes:	Literaturverz. S. 8 Systemvoraussetzungen: Acrobat reader
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003747498