Aligning governance mechanisms with organization forms in multichannel marketing
Ying Han and Guijun Zhuang
Year of publication: |
2024
|
---|---|
Authors: | Han, Ying ; Zhuang, Guijun |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 31.2024, 2, p. 167-182
|
Subject: | authoritative mechanism | channel organization forms | contractual mechanism | Governance mechanisms | normative mechanism |
Saved in:
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