Aligning marketing and manufacturing strategies with the market
Year of publication: |
2006
|
---|---|
Authors: | Berry, William L. ; Hill, Terry J. ; Klompmaker, Jay E. |
Published in: |
Operations management concepts and strategy. - London [u.a.] : Sage. - 2006, p. 242-260
|
Subject: | Marketing | Marketingmanagement | Marketing management | Industrie | Manufacturing industries | USA | United States | Strategisches Management | Strategic management |
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